On the other hand, you don’t want to just give everything away for free, since that might cost you the lead. Unfortunately, if you completely close off your content, your visitors may just flee to a more accessible site. When you really want those leads, it’s tempting to be aggressive about capturing them. If you can provide them with an individualized experience that delivers properties targeted to match their wants and needs, they’ll be more willing to work with you. Give them what they’re searching for by using niche neighborhood pages, providing data on local schools, offering polygon map search, etc.
As your visitors look for a property that fits their needs, position yourself as the agent that brings them home. Potential buyers are constantly showered with irrelevant sales content. Try providing a downloadable e-book for people who register, or a useful guide they can reference later. What will they get out of clicking? Offer something simple, provide some kind of incentive to encourage someone to sign up. Be CreativeĪ simple button with a call to action like ‘Sign Up Now’ may not be the most attractive option for your visitors. Terms like IDX or MLS may have significant meaning to you, but your user may be stuck wondering why they need to search through some sort of Major League Soccer feed.
Use everyday language your potential buyers can relate to. Break down complex ideas into common terms. Remember, your visitors aren’t exactly real estate agents, so they won’t know the lingo. Know your audience and talk like they do. Here are 4 solid ways to optimize your call to action. You’ll need a compelling call to action to convert visitors into home buyers. First get them to visit, then ask for the sale. Attracting visitors to your site is a great start. The ABCs of real estate – Always Be Closing.
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