Pet parents will have access to fast and convenient access to the frozen food through and the Petco app, including same-day delivery, and buy online, pickup in store. With Petco’s infrastructure well-suited to support demand for fresh and frozen pet nutrition, WholeHearted Fresh Recipes will be available in frozen form at most Petco pet care centers in early September - with refrigerated options planned for the future. Insights show more than 90% of JustFoodForDogs buyers at Petco purchase through Petco pet care centers+, and fresh and frozen pet nutrition customers make more frequent trips to Petco and buy more. “We want every dog to live a healthy, active life, and experience the power of food backed by science - our partnership with Petco plays a key role in this mission.” “We’re thrilled to be taking our partnership with Petco to new heights with WholeHearted Fresh Recipes, said Julian Mack, CEO of JustFoodForDogs. “We’re thrilled to help more pet parents give their pets’ bowl a real boost, especially during this time.”
Hills pet weight management plus#
“With many pet parents already focused on supporting their pets’ whole health by feeding them high-quality nutrition, plus the great success of our private-label pet food brand, WholeHearted, we saw a clear opportunity to invest in helping families bridge the gap between fresh, human-grade pet food recipes crafted under the guidance of veterinarians and an uncompromised, affordable price,” said Petco Chief Merchandising Officer Amy College. The meals, which include chicken and vegetables, beef and vegetables, and fish and vegetables, begin at just $6.79.
Hills pet weight management skin#
In accordance with WholeHearted’s Whole Pet Nutrition philosophy - offering an assortment of products to help support pets’ ideal weight, urinary and gut health, joint support, and skin and coat protection - Petco’s new WholeHearted Fresh Recipes line contributes to a dog’s ideal weight and gut health. WholeHearted Fresh Recipes will help meet this demand toward high-quality food, while playing a key role in Petco’s leadership in the fresh and frozen space that is expected to grow to $4 billion by 2025.”Ĭo-developed with JustFoodForDogs, a fresh and frozen pet food pioneer brand and long-standing Petco vendor, the new line of WholeHearted Fresh Recipes is comprised of human-grade ingredients and formulated under veterinary guidance. “Led by Millennial and Gen Z pet parents who are hyper focused on their pets’ health and wellness, we’re seeing the premiumization and pet humanization trends continue to grow. “Pet parents are driving one of the biggest trends the pet industry has seen as they increasingly seek out fresh, human-grade food for all members of the family,” said Petco CEO Ron Coughlin. Petco’s continued investment in artificial-free pet nutrition is in direct response to strong growth in pet parent demand for high-quality, minimally processed pet food. announced the launch of a WholeHearted Fresh Recipes line offering frozen nutrition for dogs. New WholeHearted fresh recipes were developed in collaboration with industry pioneer JustFoodForDogs.Ĭommitted to making better pet nutrition more accessible, Petco Health and Wellness Company, Inc. Stay up to date on the latest pet food processing industry headlines on our News page.Petco, a provider of pet healthcare products, services and solutions, announced it has expanded its populer WholeHearted line with new and human-grade fresh food for dogs. The company included this announcement in its first quarter earnings presentation on April 29, along with news of its acquisition of certain assets of Nutriamo, an Italy-based wet pet food manufacturer, to expand production capacity in Europe.
The relaunch of Hill’s Prescription Diet will begin in Europe before rolling out to the United States and the rest of the world in 2022. Hill’s Prescription Diet is only available through recommendation by a veterinarian and, to better support veterinarians, Hill’s will introduce a new tool that allows for easier communication between veterinarians and pet parents. The new packaging will feature scannable, food-specific QR codes that will communicate the health benefits of Hill’s Prescription Diet to both veterinarians and pet parents. Currently, the therapeutic line is developed to help pets with specific health concerns, including weight management, joint care, liver care, kidney care, urinary care, glucose management and many more, with 66 total dry and wet foods and treats for dogs and 53 total dry and wet foods and treats for cats. Although Wallace didn’t address specific formulation changes to Hill’s Prescription Diet, the company stressed a priority on science-backed and veterinarian-developed pet food.
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